Notion drives 60% more leads through paid marketing</a></li><li>Example 2: <a href=https://www.ycombinator.com/"https://www.mutinyhq.com/blog/the-second-lever-replays#conversion-secret-how-snowflake-runs-abm-at-scale\">Snowflake builds an ABM and enterprise marketing program</a></li></ul><p><strong>12:50</strong> - You recently shared that with data and AI, Mutiny transforms conversion from a niche A/B testing tool to a platform that every go-to-market team can use to drive efficient growth at scale. What does that mean, and how have you leveraged the advances in AI over the last four years? </p><ul><li>When you can give the entire go-to-market team x-ray vision into every visitor and how they are converting – and then pair that insight with the ability to change the website for different segments – every team will make the website a core part of their strategy to drive more revenue. Mutiny uses AI to give teams this insight and answer questions like: What segments should I prioritize? What parts of the website should I change? What copy will resonate? Where should I focus? </li></ul><p><strong>17:00</strong> - At Mutiny when looking at data, when do you know the right questions to ask and when do you say these are not questions we need to optimize now?</p><ul><li>In the early days, one of the most valuable things we did was follow our customers’ growth teams. We would attend team meetings, watch them use our product, and ask questions. It became clear what we should build for our customers. </li></ul><p><strong>20:30</strong> - Since you started Mutiny, what are some of the advances in AI that you’ve leveraged? </p><ul><li>We did things that didn't scale in the early days to solve customers’ problems. As our customers grew, our data set grew and we used AI models and inputs to improve our recommendation engines and service a broader customer base. Today, we can build models that tell a user where on the website they should make changes and write personalized copy leveraging GPT-3. </li></ul><p><strong>29:10</strong> - Did you have moments when you felt Mutiny could be doing more with the advances being made in AI? </p><ul><li>We saw an opportunity to marry our proprietary data set with GPT-3 to produce highly personalized copy. </li></ul><p><strong>32:15</strong> - GPT-3 was an inflection point for Munity. What is the next inflection point? </p><ul><li>There are a lot of opportunities with DALL-E, as visuals are important in marketing.</li></ul><p><strong>36:30</strong> - Do you have cautionary advice on how to think about using technologies like GPT-3 and DALL-E for founders dabbling in AI? </p><ul><li>Think through the ultimate long-term vision of the product and the long-term defensibility of the business. And launch fast, as technology develops quickly. </li></ul><p><strong>38:40</strong> - What advice do you have for founders in terms of leveraging OpenAI, GPT-3, etc. while focusing on the long-term vision? </p><ul><li>Your vision and long-term view is separate from your day-to-day execution. Your long-term vision (i.e. the opportunity and what you’re trying to create over the course of a decade) provides clarity around where you’re trying to go and brings other people along with you, like your investors and employees. Day-to-day, you’re focused and executing quickly – and not always thinking about the ten year vision when you’re building V1.</li></ul><p><strong>43:45</strong> - You decided to grow your team by acquiring Intellipse. And now, Mutiny has one of the larger engineering teams with production experience in modern marketing AI technologies. Why did you decide to pursue an acquisition? </p><ul><li>Founders have to look for inflection points where something happens in the market leading to the “old way” no longer being as good. And as a result, a much larger portion of the market is open to a new and better way. We’re in a recession, and this is an inflection point for Mutiny. Companies need to convert every dollar to a customer, and Mutiny has built a product that makes marketing dollars more efficient. We can accelerate our road map with the acquisition of Intellipse</li></ul><p><strong>46:40</strong> - How did you know you wanted to work with the Intellipse team so much that you had to go through an acquisition?</p><ul><li>We were interested in the Intellipse team and the skills the team had developed. Their CTO and senior engineers had a unique experience with marketing AI and newer technologies, like GPT-3.</li><li>The personality and values of the founder spreads in an organization and becomes the company culture. After getting to know the founder and the free am, it was evident the two companies had a similar culture and shared values – and we’d be able to bring this team in and enhance our culture.</li></ul><p><strong>50:15</strong> - How long did it take to assess the culture? </p><ul><li>We spent the same amount of time with each individual as if we were hiring them onto the team through our typical recruiting process.</li></ul><p><strong>51:30</strong> - Do you expect to acquire more companies in the future? And how should founders and CEOs determine whether this strategy is right for their company? </p><ul><li>Be clear about your goals and why an acquisition is the right way to achieve those goals. When a company is working toward a similar goal – building something we would have done ourselves – it is a successful acquisition. With Intellipse, the team shared similar goals and company culture, and could accelerate our timing.</li><li>We want to hire founders onto our product team who are user focused and move quickly. Founders can focus their entrepreneurial energy on building a product and growing that business area within Mutiny. </li></ul><p><strong>54:55</strong> - What are your thoughts about how AI will impact the next ten years? </p><ul><li>There has been enough productization of backend AI technologies that as a founder you can tap into AI to accelerate the product you want to build and the value you give to customers. From a user and growth perspective, AI enables us to automate many of the tasks no one wants to do. 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They came together for three weeks, learned about what startups are looking for, what the work/life balance was like at various companies, and what they should think about and ask when considering companies and roles. </p><p>At the end of the first session, we were delighted to see a few women from that first cohort accept roles at YC companies. </p><p>One participant in that first cohort, Tess Huelskamp, accepted a role at <a href=https://www.ycombinator.com/"https://www.ycombinator.com/companies/middesk/">Middesk (YC W19), a fast-growing company that helps b2b financial services companies verify business customers. She shared her experience and advice for thinking about joining a startup here: </p><blockquote><em>Prior to working at my startup Middesk, I worked for a few years on Dropbox's Sharing team on a lot of backend changes to make it easier to share files and folders within Dropbox. </em><br><br><em>After a few years at Dropbox, I had learned a lot about how to build and ship code, but my learning was slowing. I always knew that I wanted to work at a startup before I moved home to the Midwest, and I figured this was the time to do it.</em><br><br><em>Before participating in the YC Women Eng in Startup series I didn't know a lot about the startup lifecycle. I didn't know what \"pre-\" vs. \"post-seed\" meant and I didn't know what type of work startups do as they move from trying to find product-market fit to scaling up their company. It helped me better identify the stage and type of company I wanted to work at.</em><br><br><em>When I started my job search, I knew I wanted to work at a post-Series A company that had a great culture, healthy work-life balance, and an interesting product. I found Middesk through the </em><a href=https://www.ycombinator.com/"https://www.workatastartup.com//">Work at a Startup</em></a><em> job board and took an informational call to learn more. As I was interviewing, I got a great vibe from the team at Middesk and respected all of the people I talked to.</em><br><br><em>I've been happily surprised with the breadth of work I've been able to do at an earlier stage company.</em><br><br><em>Established companies already have a lot of key features built, so the impact you can have is limited to improving an already existing feature. At an earlier stage company, I've been able to have a huge impact on my company by scaling, improving core business flows and also building multiple features from the ground up.</em><br><br><em>Earlier in my career, I was scared to move to a startup because I didn't think that I knew enough about engineering to be able to contribute to a startup. If I were to do my career over again, I would've left a larger company as soon as I felt my growth stalling out, because I could've easily handled working at a startup once I had learned how to ship projects at a larger company.</em></blockquote><p><strong>We’re hosting the second Women Engineers in Startups series this fall. Learn more about it </strong><a href=https://www.ycombinator.com/"https://www.ycombinator.com/blog/women-engineers-in-startups/">here.

Apply to participate by October 7</strong></a><strong>. </strong></p><!--kg-card-begin: html--><center>\n<a class=\"ycdc-retro-btn ycdc-retro-btn-gold mt-[-10px] ml-[13px]\" href=https://www.ycombinator.com/"https://www.ycombinator.com/events/yc-women-eng-in-startups-2022/?utm_source=ycblog\%22 style=\"text-decoration: none;\" title=\"Women Engineers in Startups\" target=\"_blank\">Apply Now</a>\n</center><!--kg-card-end: html--><p>* <em>We use an inclusive definition of “women” and welcome trans women as well as genderqueer and non-binary people who identify as women or femme in any way to attend this event.</em></p><figure class=\"kg-card kg-image-card\"><a href=https://www.ycombinator.com/"https://www.ycombinator.com/events/yc-women-eng-in-startups-2022/?utm_source=ycblog\%22>Elpha (S19)</a> will bring together a cohort of women engineers who are interested in finding roles at fast growing startups.</p>\n<p>YC will host a month-long series where participants will meet once a week for two-hour sessions. During sessions, you will hear from women who joined startups as early engineers, meet YC alumni and alumni company engineering managers, and build a community of peers. The program will culminate in at least two interviews for each participant.</p>\n<p>Topics discussed will include:</p>\n<ul>\n<li>Why join a startup? What are the pros and cons? </li>\n<li>How do you determine where you should work and what should you look for in a startup and founding team?</li>\n<li>How to prepare for the interview process and interview practice</li>\n</ul>\n<p>Each session, we will also host small breakout sessions with founders, engineers and managers across a range of YC startups &#8212; from early stage to growth &#8212; including:</p>\n<ul>\n<li><a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">Christina Caccioppo, Cofounder &#038; CEO of Vanta</a></li>\n<li><a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">Cadran Cowansage, Cofounder &#038; CEO of Elpha</a></li>\n<li><a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">Diana Hu, Cofounder &#038; CTO of Escher Reality and YC Visiting Partner</a></li>\n<li><a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">Lucia Huang, Cofounder &#038; CEO of Osmind</a></li>\n<li><a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">Reshma Khilnani, Cofounder &#038; CTO of MedXT and YC Visiting Partner</a></li>\n</ul>\n<p>If you are currently an engineer working at a tech company and you’re looking for your next role and might want to transition to a startup, this series is for you.</p>\n<p>To apply for the program, visit <a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">YC&#8217;s Work at a Startup</a> and create a profile by September 13th. (Note that profiles are visible to YC founders and hiring managers at YC startups. If you&#8217;re not ready to share your profile or look for a job, please specify so on the application.)</p>\n<p><b><a href=https://www.ycombinator.com/"https://www.workatastartup.com/events/yc-women-eng-in-startups-2021/">https://www.workatastartup.com/events/yc-women-eng-in-startups-2021

/n

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YC Jobs Series: Women Engineers in Startups

by Paige Omura9/2/2022

This fall, we are hosting our second annual Women Engineers in Startups program. The program brings together a cohort of women engineers who are interested in finding roles at fast growing startups.

YC will host a 3-week-long series where participants meet once a week for two-hour sessions. During these sessions, you will hear from women founders, women who joined YC startups as early engineers and engineering managers, and startup recruiters. You’ll build a community of peers and learn about building a career at a tech startup. The program will culminate in interviews at YC startups who are excited to hire their next engineers.

Topics discussed will include:

• Why join a startup and what are the pros and cons
• How to determine where you should work and what should you look for in a startup and founding team
• How to prepare for the interview process – including live feedback on your interview skills from technical recruiters

Each week, we will also host intimate breakout sessions with founders, engineers and hiring managers to dig deeper into startups and navigating your career. Our speakers come from a variety of YC startups – from early stage to growth stage – including:

• Jaleh Rezaei, Co-founder & CEO of Mutiny
• Reshma Khilnani, Co-founder & CEO of Medplum, prior co-founder & CTO of MedXT and YC Visiting Group Partner
• Diana Hu, Co-founder & CTO of Escher Reality and YC Visiting Group Partner

If you are a software engineer who is considering or already looking for your next role, this series is for you. We want to help you transition to a startup.

To apply for the program, visit YC’s Work at a Startup, create a profile, and apply to the program by September 13th. (Note that profiles are visible to YC founders and hiring managers at YC startups. If you’re not ready to share your profile, please specify so on the application.)

Apply Now

At YC, we use an inclusive definition of “women” and welcome trans women as well as genderqueer and non-binary people who identify as women or femme in any way.

Categories

YC EventsWomen FoundersJobsFemale FoundersEvent

Companies Mentioned

Mutiny (S18)

Uses AI and data to convert website visitors into customers

2 open jobs

Medplum (S22)

API first electronic health record (EHR) that is open source

1 open jobs

Escher Reality (S17)

The backend for Augmented Reality.

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Author

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  Paige Omura

  Paige is Operations & Programs Manager at YC, running programs to help YC companies hire top talent. She previously led operations at early-stage hard tech startups.