Head of Marketing

As PermitFlow’s Head of Marketing, you will own marketing strategy and growth efforts in a rapidly growing B2B construction startup. You will also direct hiring and building out the marketing team over time.

Your role will primarily focus on the following:

• Growth strategy  – Identify and launch strategic growth / marketing initiatives by owning various marketing channels such as outbound, inbound, partnerships, conferences, and more with the primary KPI of generating SQLs
• Testing acquisition channels – Launch, track, and optimize campaigns across multiple channels to convert new customers
• Leadership & management - responsible for hiring and managing marketing team members to scale out channels
• Reporting & analytics - set up dashboards in Hubspot to help us measure, optimize and scale our marketing efforts. Leveraging insights on marketing efforts will be key to unlocking this next stage of revenue growth for our business
• Driving content strategy & branding – Create landing pages, follow SEO best practices, and own our social media accounts to build traffic and improve our online presence

The ideal candidate for this role is a strategic thinker, an experienced marketer, and experience managing teams at an early stage startup.

Responsibilities

• Own marketing & channel strategy and execution
• Establish a regular reporting structure on channel performance and a way to highlight trends, including campaign metrics (visits / clicks / impressions) and down-funnel KPIs (demo requests / opportunities / ARR)
• Manage paid media and growth budget
• Develop and execute a full-funnel content strategy to drive user and partnership growth
• Manage content production for a variety of formats: case studies, website copy, blog articles, white papers, email nurture campaigns, infographics, and video
• Lead, create, and manage content and editorial schedule for the blog
• Ensure consistent brand voice, style, and tone across content program
• SEO (on-page / off-page) and conducting keyword research
• Work with designers on the graphic design of key deliverables

Requirements

• 5+ yrs. experience in B2B growth marketing
• Former experience at an high growth, early stage startup
• Experience hiring and building out a marketing team including Product Marketing, Content functions, and freelancers
• Experience with email outbound
• Experience + expertise in Hubspot (our CRM of choice)
• The ability to think strategically and translate the big picture into deliverables in a fast-paced environment
• Maintain and improve our end-to-end ARR model, including components for top of funnel as well as new & existing business
• Understands how to align full-funnel B2B content across verticals and personas
• Experience and/or passion for the construction and building permit space
• Experience with SEO tools (Ahrefs / Semrush / Ubersuggest, Google Analytics)