Digital Marketing Manager

WHY NOW

2023 has been an exciting year for Doppler. So far we have helped over 30,000 startups and enterprises manage their secrets at scale, accelerated our hiring alongside going-to-market, and raised our $20M Series A from CRV. Throughout this year and looking into 2024, we’re getting far more ambitious by setting even higher product, growth, sales, and headcount goals!

ABOUT DOPPLER

Doppler's mission is to make it easy and secure for developers of every experience level and teams of any size to manage their app configuration and secrets. But hasn't this been done?

Developers tend to be either struggling with the manual management of .env files, or wrestling with an overly complex secrets manager that's not built for software development. Doppler is changing that by making app configuration and secrets management easy, intuitive, and scalable. It's the SecretOps platform built by developers for developers.

Our team is entrepreneurial, with a bias for action. We never back down from a spirited debate and believe we are all responsible for exploring the hard questions. We value self-awareness and meaningful impact. We are open to unconventional approaches and have learned not to judge a book by its cover. Your time is your most valuable resource, so you set your hours. We use Slack to communicate and default to zero meetings. We aim to document everything. We also recommend you invest your time in 10% compounding time.

WHO WE ARE

Doppler is a SecretOps platform that enables developers and security teams to keep their secrets secure and in sync wherever they run their code. SecretOps is the set of security philosophies, frameworks, and tools used to operationalize secrets at scale.

THE ROLE

We are looking for a Senior Full Stack Engineer who can own new features and projects from inception to completion. You will be designing both frontend and backend architectures while promoting secure engineering practices in a fast-paced development environment. Typically these projects range across the stack, from building our React frontend, to extending functionality within our secrets engine that manages highly sensitive data. Beyond the technical requirements, we love working with engineers who care about the user experiences they create. Part of what makes Doppler loved is its simplicity and intuitiveness, we hope you can help carry that torch.

ABOUT THE TEAM

As a Digital Marketer at Doppler, you will play a pivotal role in shaping and executing our SEO and lifecycle email marketing strategies. Your primary focus will be on driving organic traffic and enhancing free trial conversion through innovative and effective digital marketing techniques.

What You'll Do

• SEO Optimization: Own, implement, and manage SEO strategies to increase organic search visibility and traffic. Regularly analyze and report on SEO performance to stakeholders connecting them to company KPIs.
• Email Marketing: Develop, execute, and optimize lifecycle email marketing campaigns for user onboarding, inactive users, and more. Work cross-functionally to create engaging content for our users, manage email campaigns, list hygiene, and analyze/report on campaign performance.
• Reporting: Measures and reports performance of all digital marketing initiatives and assesses against ROI goals and other KPIs.
• Cross-Functional Collaboration: Work closely with Demand Gen Marketing, Solutions Engineering, Sales, and Support teams to align digital marketing strategies with overall business goals.
• Social Media Support: Provide occasional support in managing and optimizing social media campaigns.

What You'll Bring to the Table

Minimum 3+ years of experience in a digital marketing role in B2B SaaS.

• Proficiency in SEO tools (e.g. Google Search Console, ahrefs, SEMRush, Clearscope) and email marketing platforms.
• Strong analytical skills with an ability to use data to drive strategic decisions and understand performance.
• Excellent collaboration and communication skills, with an ability to work effectively across different teams.
• Has no problem saying “I don’t know”.

Preferred Experience

• Prior experience within the DevOps or cybersecurity industry.
• Experience with tools such as Marketo, Sanity, Zoho Social
• Experience with adhering to strict privacy policies.

BENEFITS

• Equity at an early-stage fast-growing startup
• Premium health insurance (medical, dental, vision)
• Guilt Free Unlimited PTO
• Free lunch every day
• Learning and Development stipend
• Wealth Advisor
• Flexibility and Autonomy
• 401k
• Pregnancy & Family Leave
• Parenthood Support
• Equal Compensation (regardless of gender or race)

CLOSING

We've built a great product our customers love. Our churn is low, and active usage continues to rise. We just need to amplify our reach to educate the market that secrets management can be fast, secure, and affordable for teams and organizations of any size. And most importantly, we need to continue encouraging Developers to stop adhering to archaic insecure standards such as manually managing .env file formats.

Are you passionate about developer-focused products and ready to join an amazing team? Then we want to hear from you!

A final note - we highly encourage you to apply for this role, even if you don't feel entirely qualified, or entirely sure. You never know!